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Artwork Guide
 
The following Branding and Artwork Guide will help you supply the best artwork to brand the product(s) you have selected.
 
  • Artwork Requirements
  • Branding Process
  • Glossary of Terms
     
    Artwork Requirements top

    Electronic Logo Artwork: email to sales@rocketpromoshop.com.au
     
    The RocketPromoshop art studio is a Macintosh environment, so we always prefer files in a 'mac' format. We use EPS files for logos. If you are in a PC environment, there are programs that can convert a logo to an EPS format; such as Illustrator, Corel Draw & Freehand. Our main 'mac' programs are Adobe Illustrator CS (v11), Adobe Photoshop (5.5 & CS), Quark Xpress (4.1 & 6.5). Artwork will be accepted on Mac/PC CD, DVD or email in a 'Stuffit'mac 'Zip' format.
     
    Preferred Format is a compatible Illustrator .ai or .eps vector format. All artwork including fonts should be converted to outlines/vector curves -- this may be supplied from PC's as well as macs. If the file contains spot colours these should be identified as Pantone PMS swatches in the swatch palette.
     
    Where halftone images or rastor files are part of artwork ensure that resolution matches the size of the desired output. Photoshop files should be CMYK and saved in a EPS or .tiff format. It is important to include all imbedded/Photoshop images with Quark and Illustrator files.
     
    DO NOT SUPPLY artwork as Acrobat PDF files or PC file formats such as MS Word, Powerpoint or doc, bmp, & gif files. PDF files are recommended for viewing purposes only. As a last resort we can accept a Bromide (ideally large) with PMS colours supplied.
     
    Photographic Images: for 4 colour process printing/CMYK

    File formats preferred include: EPS, tiff; jpg (with high compression). We suggest that large images
    (e.g. pictures over 3.5 megabytes in size) be sent to us on CD or DVD (not via email).

    The original scanned image must have a minimum resolution of 300 dpi.

    Mouse Mats vary in artwork requirements, depending upon their design. Please contact us regarding the required file formats for your chosen design.

    DO NOT SUPPLY hard copy artwork as letterheads, business cards or printed brochures, as these do not have high enough resolution to reproduce for the branding of most promotional merchandise and usually have to be redrawn at additional cost.
     
    Artwork Problems
     
    If you are unable to provide the artwork required by RocketPromoshop , please contact your advertising agency, graphic designer or printer - they regularly work in the preferred RocketPromoshop file formats and should be able to help.
     

    Branding Process top

     
    Screen Printing
    Used to print spot colour and 4 colour process on clothing & bags etc
     
    Plastisol Printing
    Plastisol transfers are used when fine detail is required on printing to material such as caps, clothing or bags.
     
    Embroidery
    Here the Logo or message is woven onto the cap, clothing or bag. Branding cost increases with 'stitch count' or size of Logo. The miniumum text height for embroidery is 5mm.
     
    Decal Printing
    Used on coffee mugs and glassware. A spot colour or 4 colour process decal is pre-printed, then fired onto the coffee mug or glass. Costs are specified for one side (half wrap decal) or two sides (full wrap decal).
     
    Offset Printing
    1-4 colour process printing on mouse mats, plus traditional printing of brochures and point of sale.
     
    Pad Printing
    Utilses a custom made pad to print up to 7 spot colours on hard products such as golf balls and plastic or metal products such as calculators. With soft products such as stress toys, only one colour is possible because of the difficulty to register the printing.
     
    Laser Engraving
    Fine engraving of Logos into metal and some plastic products.
     
    Glossary of Terms top

     
    PMS Colours
    Pantone Matching System. Universally recognised colour guide used for defining colours in printing solid Logo colours (spot colours). Your printer or art supplier can supply PMS colour matching books for easy reference.
     
    CMYK
    Cyan Magenta Yellow & Black. 4 colour process printing system used to print full colour or half tone photographic images.
     
    4 Colour Process
    Offset printing using colours made up of percentages of CMYK dots. Used in printing photographic images on items such as mouse mats and printed material such as brochures and point of sale.
     
    Fonts
    The computer equivalent of typefaces or characters.
     
    EPS File
    Encapsulated Postscript File. The preferred format for most Logo printing applications at RocketPromoshop . Logos and fonts must be converted to outlines or vector curves prior to transmission, disk or CD. Can also be used to transfer photographic images. Illustrator, Corel Draw & Freehand are common programs that can create EPS files suitable for RocketPromoshop branding applications.
     
    JPEG File
    Joint Photographers Expert Group. A compression format for making graphic files smaller. Supply photographic images to RocketPromoshop as jpeg files (300dpi minimum resolution) but not logos.
     
    Tiff File
    Tagged Image File Format. Supply photographic images to RocketPromoshop as tiff files, but not logos.
     
    Rastor File
    A halftone or photographic image imported into a computer via a scanner or digital camera converted into dots or pixels. 300dpi is the minimum resolution usable for RocketPromoshop offset printing applications.
    Note: Website images commonly use 75dpi images, which are not a high enough resolution for RocketPromoshop offset printing applications.
     
    Photoshop Files
    Program to save halftone images or rastor files. Photoshop files should be CMYK and saved in a .eps or .tiff format. Ensure resolution matches the size of the desired output.
     
    PDF Format
    Portable Doc Format. Ideal file format for sending viewing images to RocketPromoshop BUT NOT SUITABLE FOR ARTWORK.
     
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